Parsippany, NJ and Milwaukee, WI – August 9, 2016 – Agadia Systems, Inc. (Agadia), known for its innovative utilization management solutions used by the nation’s leading Health Plans and PBMs, and Serve You Custom Rx Management (Serve You), an independent, full-service pharmacy benefit manager (PBM), announced the signing of an agreement, effective August 1, 2016, for Serve You to utilize Agadia’s Electronic Prior Authorization solution, PAHub, for optimization of Serve You’s prior authorization process.

Agadia’s web-based solution, PAHub™, is uniquely designed to automate the end-to-end management of prior authorization across all healthcare services, all lines of business, and all channels, enabling health plans and PBMs to facilitate electronic prior authorization, reduce costs and increase productivity. By providing full control over all clinical, compliance and administrative aspects of prior authorization management, PAHub strongly aligns with Serve You’s continuous effort to provide on-going enhancements that are both cost-effective and clinically appropriate for its members.

“As with all clients in our portfolio, we are fully committed to providing the utmost quality in our innovative thinking and customer support. We take great pride in driving operational and clinical efficiencies for our clients and look forward to observing Serve You’s amplified success from a streamlined prior authorization process.” says Scott L. Furletti, Vice President, Business Development of Agadia.

About Agadia:
Agadia is a leading healthcare technology company addressing the evolving needs of the managed care market with a suite of utilization management solutions in electronic prior authorization, MTM, part d star ratings and adherence, and formulary benefit design. Used by the nation’s largest health plans and PBMs, Agadia’s advanced technology solutions help drive operational efficiency, appropriate utilization, compliance, and profitability. For more information, visit

About Serve You:
Serve You Custom Rx Management has been the pharmacy benefit manager (PBM) of choice for benefit and insurance brokers and consultants and their clients, including employers, unions, coalitions, and governmental entities, as well as third party administrations (TPAs) who are looking for a valuable partner to effectively manage prescription drug costs.
Privately held since inception in 1987, Serve You remains an independent, full-service PBM that has built and expanded its capabilities from the ground up by choosing to invest in hardworking people, systems and processes, rather than outsourcing key PBM functions.

Click here to read the full press release

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